Syndicated by: Montana News
This summer, youth spotted wearing a helmet during appropriate summer activities could find themselves being treated to free DQ ice cream by The Minot Police Department.
As part of AAA’s “I Got Caught” campaign, as many as 12,000 youth from across North Dakota will be written up and rewarded with a free small DQ cone for wearing a helmet while biking, skateboarding or in-line skating.
“We want to encourage youth to wear a helmet in hopes they develop a lifelong appreciation for safety,” said Gene LaDoucer, North Dakota spokesman for AAA-The Auto Club Group. “Program sponsors enjoy providing positive reinforcement to youth and hope parents will take the next step in modeling the desired habit of wearing helmets themselves.”
Supporting sponsors of the annual campaign include the North Dakota Sheriffs and Deputies Association, the North Dakota Chiefs of Police Association and Safe Kids coalitions in Bismarck, Fargo, Grand Forks and Minot.
According to the Centers for Disease Control and Prevention, about 26,000 children and adolescents are treated annually for bicycle-related traumatic brain injuries in emergency departments. Properly-fitted helmets can reduce the risk of head injuries by at least 45 percent, says Safe Kids Worldwide.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page and become a friend at facebook.com/dairyqueen.