Cattle, Cameras, and a Crossroads: Montana's Guest Ranch Tradition Faces Its Reckoning
Montana's dude ranch industry, rooted in over a century of working-ranch hospitality, is navigating an uneasy tension between the flood of social media-driven visitors and the unglamorous realities of cattle country. Ranch families across the state are asking a difficult question: can authentic Western heritage survive when the audience arrives expecting a filtered version of it? The answer may determine the future of one of Montana's most enduring cultural institutions.